Brand refresh elements
Refreshed brand experience to better align with evolution of company direction to comprehensive collaboration solution platform, departing from technical display product showcase aesthetic to a more approachable tone for engaging software component, with accents of bright, bold colors, active lifestyle engagement imagery, and more user-oriented solution creative.
Imagery style concept visual
Product integrated
Inspiration for buildout of shoot set
Photo and video shoot
Art direction of photo shoot and curated collection of photography for corporate image library
Promo video look and feel
Brochure design incorporating new shoot photography with mix of additional imagery
Art direction from shoot translated to new customer experience center buildout at corporate headquarters
Demo video shot in customer experience center
Customer experience center shoot photos leveraged throughout company website and various communication mediums